Second Nature Consulting
Insider Insight
sec·ond na·ture
/ˌsekənd ˈnāCHər/
noun
'something that is so familiar that it is done without having to think about it'
© Cambridge University Press
sec·ond na·ture
/ˌsekənd ˈnāCHər/
noun
'something that is so familiar that it is done without having to think about it'
© Cambridge University Press
Imagine if successful brand building was simply Second Nature to your commercial teams. Imagine if your leaders knew exactly what it took to realize their personal career potential. Second Nature Consulting is a life science consulting and training company focused on career coaching, leadership development and marketing capabilities.
There’s not much I haven’t seen over more than 30 years of global and US pharma leadership experience, from complex team dynamics, first-in-human to loss of exclusivity and everything in between.
When you simply don't have the bandwidth, reach out to this trusted industry insider for insightful, actionable and customized solutions.
Services
Marketing and Commercialization
Consulting and Training
There's no substitute for having walked in your shoes.
After 30+ years in the global life sciences industry, my mission is still the same; enable teams and individuals to deliver to patients and realize commercial success. From sales to marketing, launch to LOE to learning and development, from North America to Asia to Europe and back to North America.
The business of life science is complex, which is why the frameworks and decision tools we use should be simple.
Marketing is about making choices, but those need to be informed by deep customer insights that provide a window into what really matters and how to address those needs with differentiated solutions.
I’m here to support busy marketers and sales teams who need to increase their effectiveness.
Leadership and Career Coaching (for teams and individuals)
Whatever your own definition of success might be, I’m here to support you in realizing your career aspirations as well as to navigate the day-to-day challenges of corporate cultures and hierarchies.
The definition of success is always going to be personal. For me it meant creating a family, an international career, living and working globally, and leading teams that produced quality work in a supportive culture. That’s what I did.
Meet Norma Piggott
An industry-insider with deep life science commercialization, leadership and learning & development expertise in North American and global pharma/biopharma markets.
I've always had a commitment to support others in their career and commercial endeavors. Starting Second Nature Consulting again, this time in the US, allows me to focus even more on providing that support.
I've had an exciting career, fulfilled my dream of combining a family with an international career. I hope that my journey has taught me some things that could help you.
The story starts at Eli Lilly and Lederle Canada. 'Carrying the bag' as a field sales person followed by account and district sales management, sales training, brand marketing, new product planning and portfolio management gave me a solid foundation from which to build.
My first international move was to Shanghai, with a husband and two little kids, as Head of Marketing for Eli Lilly China and then regional commercial consultant for Lilly Asia.
I returned to Canada as Head of Marketing for Lilly. It didn't take long to realize we missed the excitement of life abroad. We returned to Asia and I started the first Second Nature Consulting in Singapore, focused on leadership development.
While in Asia, a call from Amgen took us all to Switzerland and progressive roles in international marketing and global launches. Our first US posting came with a move to Amgen HQ in California. Global marketing roles provided an opportunity to explore the entire life cycle, from concept to first-in-human and planning for loss of exclusivity. Experience in launch, target product profile development and early branding work was invaluable.
Organizational changes led to a final role at Amgen and cemented my passion for learning & development; the creation and leadership of Amgen’s first commercial global learning & development (L&D) team.
Just as our careers ask us to evolve, so do families. As our family grew and moved on we chose to return to the east coast to be closer. I'm thankful to Takeda, where I had the opportunity to create a world-class commercial L&D team post-merger.
None of our careers are perfectly linear but those twists and turns are what make it interesting. What makes it worth it are the people you meet and the colleagues who share their wisdom along the way. May we all be eachother's best supporters...
My Approach
We’ll talk and I’ll listen to your personal or business challenges until I understand your needs
I’ll propose and create personalized content designed just for you or your team
We’ll ensure it fits, makes sense and ties to your goals
Every engagement comes with a passion for people, products and patients
Choosing to be Different Can Pay Off...
Remember those Mix and Match games we played as kids?
That’s what it felt like in 2013 when I moved from Global Marketing after twenty plus years in successive sales and marketing roles into Learning & Development. It looked like an odd career choice and an even stranger mash-up of skill sets, but that move created a competitive advantage for me and the companies I worked with.
Being able to combine deep commercial insight and experience with a passion for the latest in adult learning was, and is, a differentiated combination.
I know the business, speak the language, understand what we need to do and, importantly, I know the most effective ways to pull-through actions and support teams in developing the right skill sets to ensure successful implementation.
Let's see whether my 'mix' can 'match' with your needs...
See What People are Saying
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“I’m forever grateful for the career and leadership support you’ve provided me over the years. Those who you work with in this new role will find your insights and perspective incredibly beneficial.“
- Josh Combe, Marketing Director, Amgen
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“Norma - I am excited for the people who will benefit from your next chapter! I remember sitting across a table from you 23 years ago, and listening to your take on work, family, life. A strong female leader with a dual career household and little ones to bat - thanks for being an awesome role model. Cheers!”
- Nadine Vangelov, Senior Principal, Thought Leader Centre of Excellence, IQVIA
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"Norma takes complex leadership challenges and creates insightful, strategic and approachable solutions, seminars, and curriculum. As a peer mentor and coach; I am extremely grateful for Norma's perspectives, thought partnership and most importantly for challenging me to be the best leader I can be."
- Tara Smith, VP Chief of Staff to CEO, Biotech/Pharma
My husband Stu and I raised and released over 800 Monarch butterflies in our years in California. Please, support these beautiful creatures by preserving their habitats and planting butterfly and pollinator-friendly flowers in your gardens.